As I've mentioned before I have been reading tons of articles and books on building a small business - because I have a dream to have a successful one soon - anyway, one of the topics I've been studying is about "branding".
When I think of "branding" the first thought that popped in my head was about cowboys branding cattle. Not that I've ever seen a cowboy taking a hot poker and scalding a cow's backside with the home ranch's logo - which basically is a symbol to show who that cow belongs to. (please note that I've not seen the act of branding cow's in person....my experience is limited to old cowboy shows on television.)
Well, based on what I've read, "branding" your business is sort of like branding the cow. All of your social media sites, stores, business cards, etc. should have the same look and feel - colors, logo, etc.
I also believe that those things - logos, colors, etc. - should reflect your personality.
For me, I like color. I also like the idea of circles because to me they are continuous and yet complete. I also like the idea of them having a look like they are freely floating and expanding - being flexible.
I like feminine letters and colors - therefore the font and color of the company name.
I've started updating our social media sites and so far I've added a new banner to this blog, the Etsy shop, and the following profile image to Pinterest, and Twitter.
There is still a lot to do - such as design new business cards, figure out how to use Instagram, Twitter, and Pinterest, plus build up the shop's inventory.
What is your concept of branding? Do you have a consistent look and feel across your social media sites? I would love to see some real world examples so please leave a comment with your URL.
Thanks so much for stopping by!